* Clayton Christensen refers to this as the “Innovators Dilemma”: Internal competition that cannibalizes existing, successful processes are discouraged. Apple is one of the few businesses that will actively cannibalize successful products. The philosophy is that since their competition is trying to do this, the best way to compete is to do it better. Be the best in the world at making successful products obsolete.
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And yes, its was difficult for me to post something that puts Apple in a positive light :-)