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Agreed... Been following the discussion for a while and its literally talking itself into a loop with resolving "real" issues. It doesnt matter what anything is called I can say I built a SPLAT model and give it a fancy name but ultimately its about the work being performed and the process to get to the end goal.Get off the naming conventions and start inspiring people to create Dynamically Responsive Information Models (DRIM for short) See what I did there? :)